A branding identity was needed for a soon to be opening honey company in Janesville, WI. With the idea of the company being a natural, raw honey product by “letting the bees be bees,” the name and look of the brand needed to be simple, clean, uncluttered, and the toughest part – stand out in a somewhat crowded industry. Four Wings Honey Co was developed in the simplest of forms: a name that’s easy to remember, with a little fact about bees thrown in. Clear labels with a clean black logo and text are overlaid on the bottles to highlight the golden color of the honey by not covering up the product.
As the company continues to grow, more products, a website, and other marketing materials will be added to finish the full branding program.

ClientTechsmith Sanitary DesignWebsitetechsmith.designServicesArt Direction, Logo Creation, Website Build