“The myth that all designers are uncompromising egoists is hard to avoid. But that’s not where my strengths lie, and I’m OK with that. Instead, I focus on a softer sell. I lean on research, education, empathy and a good understanding of human psychology…”

Mindy Wagner is a senior designer at Viget, where she gets to make cool things with cool people. This article originally appeared in net magazine issue 250.