The Radical Future Of Branding

"At a time of tremendous political and cultural upheaval, one thing remains certain: Companies will keep trying to sell you stuff, and they'll keep coming up with new ways to do it. Design is, of course, a major part of that pitch. We spoke with designers and design leaders at nearly a dozen agencies to identify the major branding trends of 2017. Below, find their five key predictions. And stay tuned for part two, in which we discuss branding trends for 2022."   Full Article

Type Tees!

Who doesn't love type tees? Help out the folks at Lost Type Co - a great resource for designers of all skill levels. Holiday shopping is coming up...hint, hint family!   Screen_Shot_2015-08-31_at_8.20.50_AM_1024x1024 shirt_mika_melvas_1024x1024

An Easy Guide to Cool Color Combos and Trends

Color trends in the design and creative field are updated constantly. Pantone has their "color of the year;" the fashion industry changes from neon, to pastel, to black, and back to neon every other year. How are we supposed to stay current, but not fall out of the trends? By splitting up the thought process on how color is used. In branding, color trends can be used, when necessary. Be careful not to be too "trendy," though, or your branding may fall out of trend just as quickly as the trend started. The best course for brand work is always - what is best for the client and the direction of the brand for years to come? Marketing on the other hand can focus on color combos and trends much more. As most marketing campaigns aren't for the long-term, using the new color combos and colors trends are a great tool to stay current and relevant. Marketing - do what's current and trending. Branding - do what's right!

Real time design tools

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I could feel the sun rays falling on my body. Usual morning is followed by hustle to make it to college on time. This morning was just another morning yet seemed different. Witnessing calm and quiet atmosphere, clear and fresh air seemed like a miracle to me. I wanted this time to last longer since I was not sure if I would be able to witness it again, knowing my habit of succumbing to schedule. There was this unusual serenity that comforted my mind. It dawned on me, how distant I had been from nature. Standing near the compound’s gate, feeling the moistness that the air carried, I thought about my life so far. I was good at academics, so decisions of my life had been pretty simple and straight. Being pretty confident I would make it to the best junior college of my town in the first round itself, never made me consider any other option. I loved psychology since childhood, but engineering was the safest option. Being born in a middle class family, thinking of risking your career to make it to medical field was not sane. I grew up hearing ‘Only doctor’s children can afford that field’ and finally ended up believing it. No one around me believed in taking risks. Everyone worshiped security. I grew up doing the same.
This is what has happened to us. We want the things we have been doing forcefully to fail. And then maybe people around us would let us try something else or our dreams. We are accustomed to live by everyone else’s definition of success. We punish people for the things they are passionate about, just because we were unable to do the same at some point in our life.
I feel like these concrete buildings have sucked our desires and our dreams. We are so used to comfort that compromise seems like a taboo. We have lost faith in ourselves. If we can make through it right now, we can do the same in the days to come. You only need a desire to survive and nothing more- not money or cars or designer clothes. Staying locked up in four walls have restricted our thinking. I feel like our limited thinking echoes through this wall. We are so used to schedules and predictable life that we have successfully suppressed our creative side. When you step out of these four walls on a peaceful morning, you realize how much nature has to offer to you. Its boundless. Your thoughts, worries, deadlines won’t resonate here. Everything will flow away along with the wind. And you will realize every answer you had been looking for, was always known to you. It would mean a lot to me if you recommend this article and help me improve. I would love to know your thoughts!