“At a time of tremendous political and cultural upheaval, one thing remains certain: Companies will keep trying to sell you stuff, and they’ll keep coming up with new ways to do it. Design is, of course, a major part of that pitch. We spoke with designers and design leaders at nearly a dozen agencies to identify the major branding trends of 2017. Below, find their five key predictions. And stay tuned for part two, in which we discuss branding trends for 2022.”

 

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